LOEWE FOUNDATION Craft Prize 2024

The 2024 edition of the LOEWE FOUNDATION Craft Prize, under the creative direction of Jonathan Anderson, took place in Paris at the Palais de Tokyo.

The 30 artworks by the selected finalists were captured through a refined, almost voluptuous cut-out hero shoot by Charles Negre, and used as key visual assets across OOH advertising, social media, and the digital exhibition.

In support of the main shoot, a narrative series including scale and measurement references was photographed by Hekki Kaski, providing contextual depth to the works.

Massimiliano Bomba created a short film that brought together the artworks and the moments preceding the installation in an almost symphonic sequence.

The digital exhibition, creatively developed with Giga, introduced an additional sensory layer through an onomatopoeia-driven concept, depicted across videos of the artists working with their tools and the sounds they produce.

Installation views were photographed by Tom Dagnas.